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FLOW inspires and enables lasting behaviour change with regards to water usage by facilitating and showcasing various water projects, design challenges, media campaigns, products, events, resources and information.
FLOW facilitates and enables awareness campaigns, education initiatives and innovative solutions, to the water scarcity and water quality issues experienced by many citizens of South Africa.
To support current water development and education initiatives FLOW will use various platforms to raise awareness and funds to fulfill our mission. These include:
It is estimated that, based on current usage trends, water demand will exceed availability of economically usable fresh water resources by 2025. The continuing trend in industrialization and urbanization of the population is expected to place further pressure on the country’s sources of water supply.
A further problem adding to this demand is water quality. Water quality is defined as water which is safe, drinkable and appealing to all life on earth. In South Africa the scarce fresh water is decreasing in quality because of an increase in pollution and the destruction of river catchments, caused by urbanisation, deforestation, damming of rivers, destruction of wetlands, industry, mining, agriculture, energy use and accidental water pollution. As the human population increases, there is an increase in pollution and catchment destruction.
Source: www.waterwise.co.za; ‘2011 Local Government Budgets And Expenditure Review’
Source – www.purerain.co.za
Source: Department of Water Affairs (Strategic Overview of the Water Sector in South Africa 2010)